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The touria.tours
Identity Guide

Welcome to the heart of touria.tours. Our logo is more than just a symbol; it is a visual promise—a declaration that we are your seamless gateway to worldwide adventure and comfort.

Vision

"We have built our identity on the dynamic balance of two powerful themes: the thrilling journey and the serene stay. Our brand mark is a stylized wave of motion, guiding you effortlessly from the excitement of a new destination to the certainty of high-quality service."

Name: The Guiding Light

The name touria is deeply rooted in the concept of Guidance and Direction

In the Arabic lexicon, it closely relates to توريا (Tour-ee-ya), the Pleiades Star Cluster

This constellation has historically served as a guiding star for ancient navigators, desert nomads, and sailors. For touria.tours, the name is our solemn promise to be the certain, constant light that directs our travelers safely and confidently to their chosen destinations, no matter how vast the world may seem.

Global Resonance

While the name finds its philosophical anchor in Arabic, its pronunciation flows easily across regions, from the softer 'Tu-ri-a' in European languages to the emphatic 'Too-ree-ah or Tour-ee-ya' in the Middle East, symbolizing a brand that is both globally accessible and deeply meaningful.

Colors: The Journey in Contrast

Deep Azure Blue

#506FFFPRIMARY

Reliability & The Sky

This anchors our identity, representing the vastness of the world, the safety of your flight, and our commitment to Trust, Serenity, and Professional Service.

Vibrant Orange

#FF5D00SECONDARY

Discovery & Excitement

This is the energy of the rising sun and the thrill of arrival. It symbolizes **Adventure, Enthusiasm, and the Joy of Discovery** that awaits you.

Solid Grey

#A1A1A1ACCENT

Stability & Quality

The foundation signifies the **High Quality and Reliable Infrastructure** that supports your entire journey, from departure to destination.

Dark and Light

#182250/#F1F1F1NORMAL

The text color and background #182250/#F1F1F1 ensures optimal contrast and readability across all devices, maintaining an accessible and clean interface.

Text Themes: Typography Standards

The Significance of Lexend font 't' Style: Faith and Clarity

The stylized letter 't' in our wordmark is designed with a cruciform shape, subtly embodying profound human values that enrich the travel experience. It symbolizes Faith in the journey, deep Contemplation of new cultures, Clarity in purpose and planning, and the goal of achieving Peace and serenity through exploration.

Font Families

Lexend (Primary) | Glacial Indifference (Secondary)

Title, 34pt, Lexend Extra Light

Heading, 18pt, Lexend Extra Light

Sub-Heading, 14pt, Lexend Light

Normal Text, 12pt, Lexend Extra Light

Small Text, 10pt, Lexend Light

Elements: Defining Your Seamless Experience

The Stylized Wave (Our Motion)

The foundation of our wordmark is an undulating wave or crest. This element symbolizes traversing diverse terrains and represents the smooth, natural flow of our continuous travel service.

The Comfort Icon (Our Hospitality)

This serene stay and bed symbol confirms our comprehensive focus. It represents comfort, high-quality lodging, and the promise of a peaceful 'home away from home' wherever your travels take you.

The Integrated Wordmark (Our Seamlessness)

The interlocked blue and orange letterforms are bold and modern. Their integration visually communicates that our services—flights, tours, and accommodations—are handled as one smooth, seamlessly connected package.

The Ascending Aircraft (Our Freedom)

This aircraft, rendered in exciting Orange, is the ultimate symbol of aspiration and freedom. It is positioned dynamically to visually connect our brand promise directly to the exhilaration of flight.